01
Methodology for your business
We build and align a system of metrics and KPIs specific to your business, not off-the-shelf templates.
Financial leadership
for growing business.
ATLAS · live monitor
ODS → DDS → MART
$8.4M
Revenue TTM
42%
Gross margin
1.2M
MAU
for Web3 · Fintech · SaaS · Marketplace · iGaming
Unit economicshealthy
KPI alignment98%
Mobile accesson
Do you recognise this?
A growing company, up to $10M/year,
A growing company, up to $10M/year,
and the numbers no longer keep up.
If any of these apply to you, we were built for your business. Our team solves all of it through methodology, technology and results.
01 Investors or shareholders expecting regular reports
02 Growing transaction data volumes: Excel is not enough
03 Data visible on desktop but not accessible on mobile
04 Data arriving later than needed for decisions
05 A need for more numbers to actually manage the business
06 Metrics that duplicate or contradict each other
07 Revenue breakdown by service, client or unit needed
08 Ongoing disputes in the team about terms and KPIs
09 Too many KPIs, or clearly not enough of them
Sounds familiar?
See our solution
Our solution
Tier-1 CFO expertise,
Tier-1 CFO expertise,
without the tier-1 overhead.
Methodology. Technology. Results. Everything we build stays fully with you.
02
Less expensive than a CFO team
Tier-1 expertise at a reasonable cost: no headcount, no office, no infrastructure to carry.
03
Results in under 6 months
First working tool in 2–3 months. Not theory but a real management mechanism you use daily.
04
AI + DWH technology stack
An optimal stack: AI combined with data-warehouse tooling. The stability of calculations is the priority.
05
Proprietary platform ATLAS
Architecture ODS → DDS → Data Mart → Monitor. Live and accessible from mobile at any time.
06
Everything stays with you
All we build remains yours: transparent, fully owned, and continues to run independently.
Powered by
ATLAS
WE BUILD. YOU GROW.
A metadata-driven data platform and quantitative intelligence engine. Automated ELT, near-real-time pipelines and analytics that turn raw data into decisions.
ODS→DDS→Data Mart→Monitor
Metadata-driven ELT
Auto-generated NRT Lambda
Vector Mapping Engine
Abstract Semantic Knowledge Base
Self-healing Architecture
Mobile-first live monitoring
How we work
A working revenue & cost tool,
A working revenue & cost tool,
ready in 2–3 months.
USD 10–20k1 month
- Business model & strategy review
- Financial plan & existing metrics
- Org structure & decision-making
- Interviews with key stakeholders
→ Diagnostic report
USD 10–20k1 month
- Revenue factor analysis
- Transaction cost framework
- Unit economics & KPI system
- Management reporting structure
→ Agreed methodology
USD 20–30k1–3 months
- Full build-out in ATLAS
- Data source integration
- Live dashboards & financial model
- CEO / CFO team onboarding
→ Tool ready
USD 2–5k / moannual support
- ATLAS platform maintenance
- Version updates
- Ad-hoc financial consultations
- Metrics & KPI monitoring
→ Runs independently
About the firm
Structured delivery.
Structured delivery.
Digital execution.
MSM Smart Expertise FZCO is a boutique consulting firm headquartered in the DMCC Free Zone in Dubai, with a partner presence in Limassol, Cyprus. We provide licensed project management and advisory services focused on planning, execution oversight, and organizational coordination for complex initiatives across sectors.
Our team is composed of senior professionals with experience leading large-scale transformation programs across enterprises in finance, technology, infrastructure, and operations. We bring structured execution capabilities and delivery discipline to every engagement, integrating technology, scheduling, and resource control into project environments across digital and physical domains.
Please note: MSM Smart Expertise FZCO does not manage or hold client funds, and operates within the permitted project management and advisory scope, without providing investment advice or fiduciary services. All services are advisory, representational, or project-based in nature.
Start the conversation
Let's start with a
Let's start with a
30-minute call.
Tell us where the numbers hurt. We'll show you what a working management tool looks like for your business.
You will talk to
DS
Dmitry SerezninCo-Founder · CFO: Alfa-Bank, BCS Group, Proxima Capital
GB
Grigory Baev, FCCACo-Founder · 25+ years in finance & banking · PwC
AA
Artur AveryanikhinCo-Founder · ATLAS architect · Python, SQL, ML/AI